20 Top Small Business Website Examples: From Clothing Stores to Restaurants
More than 89% of consumers look up a business online before making a purchase. Without an online presence, your business may lose potential customers and struggle to compete with competitors who have websites.
To help you make your own website, we have researched 20 of the best small business website examples to inspire you. These small business websites span various industries, such as fashion, home goods, health and wellness, food, and entertainment.
For each small business website example, we will briefly describe it and point out its best site design choices. In addition, we will list factors to keep in mind when creating a small business website.
We hope these small business websites can help you conceptualize and create your own website design. Let’s begin.
20 Best Small Business Website Examples in 2025
The following are 20 top small business websites you can turn to for website ideas and inspiration. Each example features a different business type, giving you a sense of how to tailor your small business web design based on your target audience.
1. Clothing Store – La Petite Alice
Based in Lithuania, La Petite Alice sells handmade linen clothes and accessories using a made-to-order system. Examples of the brand’s products include kitchen and table linens, aprons, and clothes for men, women, and children.
The online store sports an earthy brown and beige color palette that aligns with the brand’s commitment to slow living, growing alongside nature, and sustainability.
The homepage has clickable images and product sliders leading to different product pages. They do a great job of promoting items and enticing customers to purchase.
Pro Tip
Learn how to build an online boutique and explore tips to take it to new heights.
2. Fitness Center – Movement LAB
Movement LAB is a boutique fitness studio based in Vilnius, Lithuania. Emphasizing the effectiveness of training in small groups, it provides private and semi-private training sessions led by coaches specializing in various exercises.
This small business website example, hosted on Hostinger, shows all the important information on the homepage, so people don’t have to navigate to other web pages to find them.
This information includes the address, the registration process and (call-to-action) CTA button, pricing packages, coaches, and contact information. To learn more about starting a fitness blog or a website, follow our easy tutorial
3. Home Goods Shop – Little Karma Co.
Founded during the COVID-19 lockdown in 2020, Little Karma Co. provides vegan, clean-burning, and environmentally friendly candles. Made of 100% natural wax, the handcrafted candles can be refilled and personalized.
This small business website example has strong branding. It uses various ways to promote its products on its homepage, like listing why people should love the brand and ways to personalize their candles.
Additionally, it displays quotes from the press and customer testimonials to increase brand credibility.
4. Brewery – Sureshot Brewing
Sureshot Brewing is a Manchester-based brand that provides high-quality beer in small batches.
The homepage of this online store website displays a hero image featuring a glass of beer and the brand name in large white text. This creates a clean and minimalist design that showcases the main product.
Under the brand name, a CTA button leading to the shop page catches people’s attention with its color-changing animation.
5. Beauty and Skincare Brand – SOLIDU
SOLIDU is a Lithuanian solid beauty product online store. These include items like shampoos, conditioners, soap, and body butter. Created out of love for the environment, the brand emphasizes eco-friendliness through low-waste products and compostable packaging.
The shop page of this eCommerce website has product photos that change when a cursor hovers over them. This allows site visitors to quickly see how the products look outside and inside the packaging without navigating to individual pages.
6. Artist – Ine Agresta
Based in Denmark, Ine Agresta is an Uruguayan artist, designer, and maker formally trained in fashion and textile design. She loves experimenting with different art types and bold colors and seeks to tell her life story through her works.
Agresta’s website, hosted on Hostinger, serves as both a virtual portfolio and an online shop selling art pieces like soft sculptures, recycled paper art, ceramics, and prints.
The shop page features a drop-down menu, sorting items based on popularity, rating, price, or time posted. This useful feature helps customers quickly find items they are interested in.
If you want to learn more about this project, read a full customer spotlight story on Hostinger’s blog.
7. Fetish Furniture Store – BDSM Architecture
Specializing in custom-made fetish furniture, BDSM Architecture is an online store offering products such as cages, benches, and restraints.
The small business website example has a full-screen video background that serves a dual purpose. It creates an immersive site-browsing experience while excellently demonstrating how to use its products.
The large white text overlaid on the video summarizes the business simply and concisely – making it clear to visitors what the brand is all about at first glance.
8. Ironwork Shop – Gate Foot Forge
Based in the UK, Gate Foot Forge is the brainchild of Owen Phillips, an artist blacksmith and knifemaker. In addition to offering custom commissions, the business provides ironwork products and unique services like blacksmithing and knifemaking classes.
This small business website design features a sticky navigation bar that stays visible as potential clients scroll down, letting them visit other pages without scrolling up.
The homepage also shows a photo of Phillips along with a short description. This is great for boosting credibility, as many people love to learn about the person behind the business.
9. Off-Grid Power Store – Nohma
Two self-built camper van enthusiasts founded Nohma, which offers off-grid electrical system products. These include items like batteries, solar panels, and chargers.
The homepage of this beautiful website features product sliders with different categories, showing high-quality photos of products along with their price and stock status.
Product sliders allow people to quickly browse available items and see if the online store has what they need – all without going to other pages.
10. Photographer – Simone Dicosta
Simone Dicosta is a formally trained photographer specializing in architecture, commercial, and corporate photography. Some examples of his work include corporate headshots, exterior and interior design images, and product photos.
The professional website sports a minimalist layout with plenty of white space and a simple grayscale color scheme. These great web design choices let his colorful photos be the center of attention.
Dicosta’s contact details are also immediately visible upon first accessing the site, so visitors don’t have to scroll far down the homepage to figure out how to get in touch.
Suggested Reading
If you want to start your own photography portfolio, check out our guides for creating and launching one, as well as some useful portfolio examples:
How to Make a Photography Portfolio Website
20 Best Portfolio Website Examples for Personal Brands, Photographers, Artists, and More
11. Coffee Brand – Progeny Coffee
Created out of the need to fix the broken coffee industry, Progeny Coffee is a brand that strives to provide high-quality products and bring coffee farmers out of poverty. The company offers three main products – specialty whole bean coffees, single-serve coffees, and brewing gear.
This small business website is a great example of how to design a website centered around a story, like the company’s mission of improving coffee farmers’ prosperity.
The homepage reflects this mission consistently via the hero image, ad copy, and principles. A clear brand story that champions a noble cause helps build trust and invites people to support your business.
12. Subscription Service – Seamwork
Seamwork is a subscription service dedicated to helping people sew. Members can access monthly sewing patterns, sew-along classes, and a private community of over 20,000 sewists.
This small business website design example uses one of the best marketing strategies to sell online – offering free digital products. Examples include its free webinar, a sewing pattern, and a 2-minute quiz to help people discover their ideal areas to focus on when learning to sew.
13. Catering Service – Finer Palate
Based in Richmond, Virginia, Finer Palate is a catering business providing high-end foods for private or corporate events. It offers various customizable menus for lunch, dinner, carving stations, hors d’oeuvres, and sides.
The homepage displays useful statistics that are great for marketing. For example, the number of catered events and years of experience help increase credibility. Meanwhile, the number of dishes to choose from emphasizes the large variety of foods the service offers.
Additionally, the site has a scroll-back-to-top button, helping people return to the top of the page without manually scrolling up.